Axe (Unilever) and Mindshare explain that YouTube added 9-12% net reach to TV, increased search volume for the brand, as well as lifted awareness, consideration...
Global Business in the Media Mix: How Nissan and Other Firms are Driving DIY News-making Corporations are using the technological tools and messaging of the...
FormStore Incorporated CEO Paul Edwards and Jeffrey Hayzlett, Forbe's Magazine's Celebrity CMO and author of The Mirror Test, discuss successful marketing strategies using print solutions,...